KL, MY • 4.2105° N • 101.9758° E
Highbeam
Highbeam is a modern finance platform providing banking services for ecommerce businesses. Together, we worked on their website rebrand.
Completion
Feb 2023
Industry
Fintech
Tools
Figma, Webflow
Services
Website design
Concept
The entire Highbeam senior executive team was involved in crafting the brand narrative. We landed on two main concepts: expanding the current brand without too many dramatic changes, and utilising the existing Highbeam logo to create visual elements that support the content.
Visual Language
We explored concepts of the Highbeam logo turning into a kind of waterfall wave that greets the users when landing on hero of the main page. It should feel almost hidden but in constant motion, drawing attention to the comprehensive financial products Highbeam offers.
The original brand colors were strictly between a strong purple and pink hue, so we introduced more subtlety through the use of light gradients sprinkled throughout their marketing and fonts
Animations
The Highbeam team and our studio were invested in sprinkling motion and animation throughout the website. In continual collaboration with the product designers and Webflow developer, the website tells the story of the product and how it works through a myriad of subtle movements.
Other projects
© 2023
Wei-Ee Ying
Built in Framer
KL, MY • 4.2105° N • 101.9758° E
Highbeam
Highbeam is a modern finance platform providing banking services for ecommerce businesses. Together, we worked on their website rebrand.
Completion
Feb 2023
Industry
Fintech
Tools
Figma, Webflow
Services
Website design
Concept
The entire Highbeam senior executive team was involved in crafting the brand narrative. We landed on two main concepts: expanding the current brand without too many dramatic changes, and utilising the existing Highbeam logo to create visual elements that support the content.
Visual Language
We explored concepts of the Highbeam logo turning into a kind of waterfall wave that greets the users when landing on hero of the main page. It should feel almost hidden but in constant motion, drawing attention to the comprehensive financial products Highbeam offers.
The original brand colors were strictly between a strong purple and pink hue, so we introduced more subtlety through the use of light gradients sprinkled throughout their marketing and fonts
Animations
The Highbeam team and our studio were invested in sprinkling motion and animation throughout the website. In continual collaboration with the product designers and Webflow developer, the website tells the story of the product and how it works through a myriad of subtle movements.
Other projects
© 2023
Wei-Ee Ying
Built in Framer
KL, MY • 4.2105° N • 101.9758° E
Highbeam
Highbeam is a modern finance platform providing banking services for ecommerce businesses. Together, we worked on their website rebrand.
Completion
Feb 2023
Industry
Fintech
Tools
Figma, Webflow
Services
Website design
Concept
The entire Highbeam senior executive team was involved in crafting the brand narrative. We landed on two main concepts: expanding the current brand without too many dramatic changes, and utilising the existing Highbeam logo to create visual elements that support the content.
Visual Language
We explored concepts of the Highbeam logo turning into a kind of waterfall wave that greets the users when landing on hero of the main page. It should feel almost hidden but in constant motion, drawing attention to the comprehensive financial products Highbeam offers.
The original brand colors were strictly between a strong purple and pink hue, so we introduced more subtlety through the use of light gradients sprinkled throughout their marketing and fonts
Animations
The Highbeam team and our studio were invested in sprinkling motion and animation throughout the website. In continual collaboration with the product designers and Webflow developer, the website tells the story of the product and how it works through a myriad of subtle movements.
Other projects
© 2023
Wei-Ee Ying