Strategy • UX/UI DESIGN • COPYWRITING
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Sedunia

Bringing community development online

Sedunia is a platform that enables anyone to create volunteering missions, track social impact and profile local communities. This project covers introducing crowdfunding to further support do-gooders.
Discovery
Understanding the problems
We started by revisiting Sedunia as a product in our team consisting of the CEO, product director, tech lead and myself as the product designer. Our discovery led to learn that the platform had two priorities – optimise the existing product (missions and profiles) and introduce crowdfunding into the ecosystem to expand do-good opportunities for communities and bring in business growth.
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Homepage
Campaigns
Profile
Designing a differentiated crowdfunding solution through amplifying reach and stories
Visual design
Rethinking the homepage to easily navigate to funding, missions & communities features
Improving the community profiles to better capture what is at stake and what progress is at-hand
A brand new UI system that is easy to implement for future developments
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Framing
Filtering the best ideas
With limited time and resources, we moved quickly into simple mockups to determine what is easiest to understand (user flow), what covered all business requirements (features) and what was scalable overtime for our small team.

Crowdfunding websites have created identifiable mental models for users, so we decided to not reinvent the wheel too much but introduced supporting campaigns called Boosts where users can make peronalised campaigns to serve a main campaign – e.g. running a marathon to raise funds.

The landing page objectives are split for two user personas – new users to introduce them into the world of social impact, introduce benefits using Sedunia and showcase active campaigns and missions. Seasoned social entrepreneurs, NGOs and community leaders could learn what features were offered.

Learning The Product

Onboarding new and seasoned do-gooders to fundraising
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Landing Page
Cultivating awareness and trust
It became clear that introducing crowdfunding was not just a feature but a whole new product. Our main goal was to get people to create fundraising campaigns first. This shapes content that is focused on creator benefits and expected FAQs to build platform trust.
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Explore Campaigns
Finding what causes you love
We imagined what would be most intuitive for users to find their interests, how to build momentum for popular campaigns and clear categorisation, leading to design a sticky navigational bar to filter campaigns, daily featured campaigns and horizontal card listings for easy scrolling.

Funding A Campaign

Understand the impact you are putting your money into
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Impact
Clear storytelling for each campaign
Aware of cluttered content that might incur reading fatigue for potential sponsors, we designed each components as 'blocks' that were removable and easy to add based on user feedback. Clear, focused UI were key in building trust for each campaign. We explored ways to visualise transparent spending, impact measurements and highlighting sponsors.
Boosts
Personalised supporting campaigns
In line with our project goals, we wanted anyone to kickstart mini campaigns in support of a larger cause. 'Boosters' are accessible as they are placed inline to regular donation CTAs. Boost campaigns are indicated in blue and is viewable tab in the main campaign.
Community
Celebrating the movers and shakers
The core of any social initiative is the people behind them. We wanted the campaign to feel alive which led to dynamic updates on recent sponsors.

Another simple way to demonstrate personality is giving the option to drop short-form positive messages that are attached to every donation.

Creating Your Impact

The no-frills way to start a fundraising campaign
Welcome
Simple and genuine onboarding
Starting any fundraising campaign is hard. We knew there were many ways to encourage new creators, but started with the basics of creating a simple checklist view that has a clear overview of the campaign launching progress and looks easy for anyone to get started.
Dashboard
The basic of basics
The creators' dashboard is accessed through the checklist and adopts a no-frills approach. All components are basic and clean and categorised by sections to avoid fatigue. The campaign preview is always accessible at each step.

Outcomes

Business, brand and customer goals achieved
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Community Growth
Campaigns Created
Sponsorship Amount
ORang Asli ALLIANCE
Rethinking the homepage to easily navigate to funding, missions & communities features
Designing a differentiated crowdfunding solution through amplifying reach and stories
Improving the community profiles to better capture what is at stake and what progress is at-hand
A brand new UI system that is easy to implement for future developments

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