2019 – 2020
3-4 months
Product designer
Ideation, user flows, wireframing, visual design and high-fidelity mockups
Main Goals
Create a differentiated experience from other existing funding platforms that emphasises and amplifies people and their stories.
Construct a new pages that serves as a navigation gateway into Sedunia's features for volunteering, funding and tracking.
Use the opportunity to introduce a consistent UI system for the entire platform starting with the crowdfunding pages.
Prior to developing the crowdfunding feature, we narrowed down users specifically for proper targeting. By mapping their personas, we thought of simplified ways new and existing users can interact with the platform.
The mapping process led to the strategic effort to develop three main landing pages with the goal of educating all users about Sedunia and directing them to the appropriate pages – a main homepage, a crowdfunding landing page and a local causes discovery page.
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The previous onboarding process was clunky and looked like a different website. This was a suggestion for a modal-box design that streamlined the sign-in and registration process without leaving the page.
Based on the high frequency of searches on the platform, we streamlined the homepage to be easy to search anything from missions, funding causes and profiles on Sedunia to access what users want with minimal friction.
The search bar suggests popular and trending terms on the platform and auto-populates your queries to affirm users what they're looking for.
Le benchmark mené en amont du projet a révélé la difficulté qu’ont les marques à recommander les bons produits en fonction des usages. Dans un parcours d’achat sinueux, la marque doit assurer son rôle de conseil.
Nous avons développé avec Picture Organic Clothing un système simple et efficace de lecture des performances techniques des équipements.
Our approach for individual funding campaigns was to help communicate accountable impact to potential sponsors and showcase the stories and network of communities involved.
The key essential principles are user familiarity, showcasing stories and clarity of impact.
Each section in the campaign page is designed as modules that can be tested, scaled or removed without compromising the structure of the page. We considered familiar designs from existing crowdfunding platforms to reduce the navigational learning for users.
Supporting causes from non-hosts
Each campaign has an option to enable any campaign supporter to start a related campaign which funds the main campaign. This personalises users to champion individual efforts that support a bigger cause and unlocks creativity from the community.
Live updates from latest funders
The campaign is made possible by funding supporters, so we designed features that highlight the collective effort by the community as visible as possible.
AJAX-style updates appear on the campaign page every time a sponsor funds the cause, giving a sense of momentum for the campaign.
After one year of launching the crowdfunding feature, Sedunia now exceeds in RM1+ mil. in funding communities across the nation. And with the recent COVID situation has helped support 50k families in difficult times.
