Sedunia | Wei-Ee

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Sedunia

Product Design, Branding

2018-2019

Pioneering crowdfunding platform for local social causes, including supporting 50k+ families in the COVID season.

Context

Sedunia is a platform that empowers anyone to join volunteering missions, track social impact and create local profiles for at-risk communities. Based on previously gathered user feedback, the most requested feature was to enable monetary transaction to support local social entrepreneurs and causes. Our team proceeded to develop a crowdfunding product that serves change-makers and adds another revenue stream to the business.

Mapping

Working with the team, we streamlined to new and existing personas. One main challenge was educating all users about the benefits of using the platform. We decided on creating three new landing pages as a solution to browse quickly through the site. General UX improvements were also considered in this process.

Crowdfunding Campaigns

The main campaign page is designed to look familiar, yet communicate clear impact stories to potential fundraisers. All sections are designed to showcase relevant details, metrics, community and rewards that give users a sense of trust and accountable impact.

Sign-in and Registration

The previous onboarding process was clunky and didn't resemble the new design. This simple modal was designed to streamlined the sign-in and registration process in a two-step process without leaving the page.

Search Suggestions

The homepage search bar is designed to track popular & trending terms on the platform, which auto-populates queries to affirm users what they are looking for. This makes it easy to for search anything from missions, funding causes and community profiles on Sedunia.

Results

After 1 year of launching the crowdfunding feature, Sedunia now exceeds in RM1+ mil. in funding local causes and social entrepreneurs in Malaysia. The recent COVID situation has enabled nationwide community support 50k+ families through these difficult times.

Wei-Ee Ying — Coram Deo