Hey, I'm Wei-Ee — Product designer helping startups thrive globally. Into whimsical wanderings, coffee chats and musings in words.

Featured Projects


Product Design

2021 — Airfoil Studio

B2B2C app enabling creators to combine community interactions — all in one place. Seamlessly create rooms, events and pull in audio, video, chat apps and more.


Product Design

2020 — Airfoil Studio

A minimal, one-click subscription and reading platform for newsletters from curated professional publications to passionate creatives.

Beep by Storehub

Product Design


Rethinking group ordering for a growing local food delivery app without the hassle sorting out manual payments and rewards.

Branding Work

Branding & Visual Design


A collection of miscellaneous branding, illustration, visual direction and landing pages in the works and in archive.

Orb Systems

Product Design, Branding

2021 — Airfoil Studio

Orb helps businesses monitor and maximise flexible usage-based payment models through smart forecasting and plan creation.


Amplifying a pioneering volunteering and crowdfunding for social causes. Supporting 50k+ families in COVID.
2018 – 2019
Pioneering crowdfunding platform for local social causes, including supporting 50k+ families in the COVID season.
Curated productivity tips from renown books in digestible read-ups catered for personal development.
Redesigning the MRT in-train screens for public visibility and clarity.